12 August 2026: Ready or not, here comes the PPWR! In 37 days (from the date of publication of this news article), the Packaging and Packaging Waste Regulation (PPWR) will officially start to apply, turning this long-discussed file into a reality for all

In 12 days (from the date of publication of this news article), the Packaging and Packaging Waste Regulation (PPWR) will officially start to apply, turning this long-discussed file into a reality for all economic operators placing packaging or packaging products on the EU market.

That reality, however, is not yet fully defined. In spite of the deadline, important questions remain regarding how manufacturers should demonstrate compliance with several of its key sustainability requirements, notably Article 5(4) and 5(5) on substances in packaging. Nevertheless, from 12 August 2026, manufacturers will be expected to demonstrate conformity with these provisions. Time keeps running. Clarity, not so much.

PPWR Implementation: one down, only 29 to go

With the PPWR set to apply, the focus now shifts to implementation. Around 30 delegated and implementing acts are expected over the coming years to provide the detailed rules needed to put the Regulation into practice. Work is already underway on several of these measures, including those on reuse, minimisation, labelling, recycled content and recyclability.

In terms of delivery, one milestone has been reached: the adoption in May 2026 of the Delegated Decision exempting pallet wrappings and straps from the 100% reuse targets under Article 29(1) and (2). Others, however, remain delayed, notably the Implementing Act on the Register of Producers (Article 44(14)), originally due by 12 February 2026, and the implementing acts on labelling, which while initially expected for August 2026, they are now due Q4 2026.

Key updates you need to know:

1. Restricted substances requirements (heavy metals & PFAS for food-contact paper items) become mandatory on 12 August. We have arranged full material testing for all product lines and can provide Declaration of Conformity upon request.

2. Official EU unified packaging labeling rules have been delayed to Q4 2026. There is no final standard artwork for packaging marks currently. To avoid obsolete printed boxes, we suggest confirming label solutions together before mass production.

3. Further rules including EPR producer registration, packaging minimisation and recyclability standards will be released gradually in the coming years.

We keep tracking the latest official amendments closely. If you have orders targeting EU markets, please contact our team in advance to discuss compliant packaging solutions.